Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
What Should Your Leaders Share on Social Media?
While marketers can be quick to search for celebrity influencers to act as ambassadors for their business, the greatest ambassadors could already be just down the hall. For many businesses and organizations, those in leadership positions are often the brand's...
Why ADs Can’t Wait to Prepare Their Programs for Name, Image, and Likeness Rights
The 2021 recruiting class will be the first to have name, image, and likeness monetization opportunities from the moment they set foot on campus. Knowing this, recruits right now are asking, "How will your school prepare me to monetize my NIL rights?" The...
Influencer Marketing for Non-Profit Organizations
A tweet can change the world. That might sound hyperbolic, but for JJ Watt and the city of Houston, hyperbole became reality in the aftermath of Hurricane Harvey. In response to the hurricane's devastation, Watt set up a YouCaring.com relief campaign with an original...
First Round in the Feed: How NFL Sponsors and Rookies Launched Social Media Campaigns on Draft Day
The NFL Draft is one of the biggest days every year at Opendorse. As the social media activation partner of NFL Players, we've helped hundreds of newly drafted rookies publish posts. We've executed real-time campaigns on behalf of NFL sponsors, assisted players...
The Key Analytics of Social Media Marketing
Marketing and measurement go hand in hand, and social media is no exception. Marketing initiatives live and die on the metrics they track and measuring the right metrics is just as important as ensuring accuracy. Social media can be one of the most complicated to...
NIL Draft: NFL Prospects with the Most Earning Potential on Social Media
Name, Image, and Likeness (NIL) rights and monetization is the most hotly debated topic in college athletics today. While current student-athletes have to wait until their collegiate careers end to earn income from their NIL, now is the time to get ready and...