Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
The NFL’s 2019 Social Media Power Players
Football is back, and the NFL is set to take over televisions across America. In today’s league, though, NFL superstars don’t just take over televisions in the fall—their highlights will also be dominating social media feeds across the country for the next five...
College Football’s Top Coaches on Social
Social media has become one of the most powerful tools available to a head coach and program in today’s college recruiting landscape. Today, coaches across the country are using their handles as channels to consistently reach recruits and fans with their...
Committing to Content: How to leverage social to connect with student-athletes | Front Office Sports
In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in...
How athletes 10X sponsor performance on social
In 2018, teams and athletes from major US sports leagues shared more content on social media than ever before. On Facebook alone, teams posted at a collective rate of more than 33 times per hour. We chose to look back at these posts to find how much of that...
Golf’s 2019 Social Leaderboard
Golf’s greatest week is finally here. As the players take the course at Augusta, we’re checking out the game’s top performers on social. Since 2017, the world’s top golfers have blown up across Twitter, Facebook, and Instagram. With help from their partners...
The NBA’s Top 50 Players on Social
The 2019 NBA All-Star game will take place on Sunday, February 17 at the Spectrum Center in Charlotte, N.C. In preparation for the festivities, we break down the athlete-driven data from the league’s Top 50 most powerful players on social throughout the first...