Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
How to Get Verified on Twitter
Everybody wants that little blue checkmark. We’re talking about Twitter verification. It’s an instant shot of credibility behind every one of your tweets. More tangibly, a Twitter verification badge makes your profile easier to find for other Twitter users....
Tips From the Athlete Analyst: Gain More Followers With Simple, Effective Social Media Profiles
In a sea of over 500 thousand student-athletes and 10 thousand professional athletes, how can you stand out and be found on social media? When a fan wants to find and follow an athlete, they will typically search the athlete’s name, either through a search engine or...
How To Get More Followers On Twitter & Grow Your Audience
Twitter is unique among social media channels. Some consider it a vanity platform for elite professional athletes, celebrity influencers, and thought leaders, but millions of savvy brands and individuals have learned how to leverage Twitter to build their audience and...
How To Get More Followers On Facebook & Grow Your Audience
Despite what the kids may say, Facebook isn’t just a social network for your parents or as those same kids call them ‘Boomers.’ Yes, they are on there, but it’s an amazing platform for both brands and individuals to gain fans or followers. And there are plenty of ways...
10 KPIs Brands Should Be Measuring For ROI in Sponsorship Activation
Sponsorship can be an exceptional way to drive brand awareness and business outcomes as part of an overall marketing strategy. Depending on the sport, a sponsorship, whether for a single event or an entire season, can place a brand in front of tens of millions of...
Top 100 Highest-Paid Athlete Endorsers of 2019
1. Roger Federer | ATP 2019 Endorsement Earnings: $86,000,000 Twitter Followers: 12.6M Opendorse Estimated Cost Per Social Post: $90,000 – $125,000 Estimated Value Per Post: $134,544 Notable Endorsement Deals: Barilla | Credit Suisse | Mercedes-Benz | Rolex...