Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Top Athlete Endorsements and Sponsorships in the Fast Food Industry
The fast food industry has become a hot market for athlete and celebrity endorsements in recent years. From Cheeseburgers and fried chicken to ice cream and junk food in general, Athletes have been able to promote their...
2020 State of Sponsored Social In Sports
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The NBA’s 2019 Social Media Leaderboard
Analyzing the game’s most-followed, engaging, and impactful NBA players on social media. After a long and eventful off-season that saw many of the league’s top players switch franchises, the 2019-2020 NBA season is in full swing. To take stock of the new-look NBA, we...
$3.26 million in 24 hours: How A Big 10 athletics department set fundraising records with help from athlete alumni
How A Major University Raised $3.26 million in 24 hours with help from Student-Athlete Alumni on Twitter. What’s an athlete-driven tweet worth? Turns out, when the right content is published by the right athlete, in the right channel, at the right time — it can be...
The NFL’s 2019 Social Media Power Players
Football is back, and the NFL is set to take over televisions across America. In today’s league, though, NFL superstars don’t just take over televisions in the fall—their highlights will also be dominating social media feeds across the country for the next five...
College Football’s Top Coaches on Social
Social media has become one of the most powerful tools available to a head coach and program in today’s college recruiting landscape. Today, coaches across the country are using their handles as channels to consistently reach recruits and fans with their...