Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
NIL Earning Potential of Ohio State Football Student-Athletes
"What are my tweets worth?" It's the question every student-athlete is — and should be — asking. As changes to name, image, and likeness rights monetization near, the opportunity and value associated with social media only becomes more clear. While...
How NIL Rights Will Change College Recruiting
Which schools really build brands? Today, there's a line item on every agenda... for every recruiting visit... at every D1 school in the country that addresses just that – how this school will help you build your brand. But does that program live up to its...
Top Esports Athletes On Social | How Much Can They Make With Social?
The business of Esports is booming. Prior to Covid-19 changing the sports world as we know it, Newzoo predicted that esports revenue would grow by over 15% to reach $1.1 billion in 2020. Of that, up to 75% of the total market – over $800 million – is expected to...
How To Measure Social Media ROI
You know the metrics you're going to measure for social media, the creative and messaging are good to go, what's next? It's time to get your revenue and tracking systems in place to prove ROI. Whether you're an in-house marketer, business leader, or agency consultant,...
What Should Your Leaders Share on Social Media?
While marketers can be quick to search for celebrity influencers to act as ambassadors for their business, the greatest ambassadors could already be just down the hall. For many businesses and organizations, those in leadership positions are often the brand's...
Why ADs Can’t Wait to Prepare Their Programs for Name, Image, and Likeness Rights
The 2021 recruiting class will be the first to have name, image, and likeness monetization opportunities from the moment they set foot on campus. Knowing this, recruits right now are asking, "How will your school prepare me to monetize my NIL rights?" The...