Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Most Influential BODYARMOR Sponsored Athletes on Social
BODYARMOR has made major waves since its inception in 2011. Founder Mike Repole has a track record of success having co-founded Glaceau (maker of Vitaminwater) and sold the company to Coca-Cola for $4.1 billion in 2007. Utilizing that...
Most Influential Reebok Sponsored Athletes on Social
The competitive markets of fitness, athleisure, and athletic footwear, can be a crowded space. While most reference Nike and Puma when discussing inking top athletes to endorsement deals, Reebok has garnered a litany of superstar athletes...
World Series Rewind: Recapping the MLB’s Postseason on Social Media
After a mid-pandemic postseason that saw 16 teams competing for a title, the Los Angeles Dodgers were crowned World Series Champions having defeated the Tampa Bay Rays in six games. Beyond the diamond, MLB players took to social media in record numbers to attract and...
Player Social Media in the NFL: Catching up with Zach Royse of the Minnesota Vikings
The NFL captures the attention of audiences across the country every Sunday. On the television broadcast, fans are glued to the 11 athletes on the field, but each team is filled with 53 personalities. And on social media, each player has an opportunity to grow their...
Previously Recorded Live Product Announcement with CEO Blake Lawrence
We had over 500 of our closest friends in the industry join us as I shared our vision to prepare this ecosystem for the new era of athlete endorsements. Presenting the next generation of Opendorse: https://www.youtube.com/watch?v=jx5o4jwwd8k Opendorse...
Opendorse and Overtime Team to Prepare College Athletes, Programs for NIL
https://vimeo.com/471102007 Partnership to offer student-athlete brand-building packages to college programs Opendorse and Overtime today announced the launch of a partnership built to prepare the endorsement industry for coming changes to Name, Image and Likeness...