Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
K-State Athletics to Launch NIL Readiness Program for Student-Athletes
Wildcats join Opendorse Ready™ to Help Athletes Understand and Maximize Endorsement Value in Preparation for Name, Image, and Likeness. Kansas State Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness program...
Find Your Niche: How Carving Out Your Corner Can Lead to Endorsement Opportunities
Many athletes aren’t natural marketers — and that's okay. While creators and influencers rely on marketing instincts and strategies to build valuable audiences, athletes have an audience built-in — their fans. But to take the leap from ordinary athlete to...
NIL Goes Global: Could International Student-Athletes Have an Advantage?
In the NIL era, the athlete endorsement industry is going to grow 100X in size, from five thousand athletes to 500 thousand athletes overnight, enhancing the competitiveness of the already-challenging market. Of those 500 thousand college athletes, approximately 20...
Approaching Athlete Marketing with Watch-Momentum’s Alec Palmer
After firing off an email in the middle of class, Alec Palmer quickly found himself shooting a video for an athlete who would soon become the most outspoken voice in baseball. Countless shoots and strategy sessions later, Palmer is now Director of Marketing for...
Athlete Influencer Marketing Brand Spotlight – FightCamp
Incorporating influencers of any type in your marketing mix can be a wild card — and athletes are no exception. Well-known brands with big budgets like Budweiser, State Farm, and Coca-Cola feature superstar athletes in their commercials and social media posts,...
How Athletes Can Make Money with YouTube
So, you want to learn how to make money off of YouTube videos? Making binge-able, notification-worthy content isn’t something that you just pick up and start doing… or is it? While there are many details to consider prior to posting, the fact is that anyone —...