Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Game Changers: Movember Teams Up With Opendorse to Launch ‘Mindmoves’ to Support Student-Athletes With Mental Health Education and Resources
Movember, the global charity changing the face of men’s health, and Opendorse, the NIL leader and TIME100 Most Influential Company, announced the launch of MindMoves, an innovative partnership that will provide free access to mental health and suicide prevention...
How brands are investing in the newest category of influencer marketing: college athletes
What to know + Influencer marketing is a popular marketing strategy due to high ROI and consumer trust, especially with Gen Z audiences.+ The market continues to grow, with 81.5% of marketers planning to increase or maintain budgets through 2025.+ College athletes are...
How bowl sponsors and advertisers can dominate the College Football Playoff and bowl season with athlete marketing
As the bowl season and expanded College Football Playoff approaches, sponsors and advertisers have a unique opportunity to engage with fans and drive measurable marketing outcomes by partnering with college athletes. Through the first 3 years of NIL, we've seen brands...
How Athletes Positively Influence Cause-Based Marketing Campaigns
As the 2024 Presidential Election approaches, a new wave of influence is emerging—college athletes are stepping into the spotlight, utilizing their platforms to engage first-time voters and advocate for the issues they believe in. This is a pivotal moment in American...
High School NIL: State-by-state regulations for name, image and likeness rights
*Updated 9/16/2024 On July 1, the athlete marketing world grew by nearly 500,000 student-athletes across college athletics. This led to two immediate questions: How can I get paid? And when can I start? The first continues to be answered each day, with...
Introducing Opendorse Contracts: NIL Contract Management for Collectives and Colleges
We are excited to unveil the newest solution for our college and collective partners: Opendorse Contracts. This new feature will enhance the way collectives, and soon colleges, manage contracts, including revenue share payments, with their athletes by streamlining the...