Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
NIL AT 4: The Annual Opendorse Report
As the college sports industry enters year five of the Name, Image, and Likeness (NIL) era, there is more clarity—but also more uncertainty—than ever before. The annual Opendorse industry report explores the central challenges, trends, and opportunities of the...
How Schools Are Putting Opendorse to Work
Student-athletes today expect more than just nice facilities and a scholarship. They want education, support, and real opportunities to grow their personal brands. They understand the need to build their future. That’s where Opendorse comes in—helping schools,...
Opendorse Dorsey Awards and NIL Marketing Forum Set the Standard for Commercial NIL Connection, Innovation, and Recognition
To cap a landmark year in college academics and athletics, Opendorse hosted hundreds of administrators, Name, Image, and Likeness (NIL) specialists, and athlete influencer marketing professionals for the Opendorse NIL Marketing Forum. Taking place in Omaha during the...
New Report Showcases Dominance of Women’s College Softball in Fan Engagement
In a new data report comparing Men's and Women's College World Series player social media followers, Opendorse has revealed compelling insights into the rise of women's sports, using innovative audience analysis that puts college Softball in the spotlight. “The...
Her Campus Media Partners with Opendorse to Launch Industry Certification Program Exclusively for College Athletes in the Creator Economy
The partnership will equip college athletes with the tools, training, and brand connections needed to build their personal brands and navigate NIL opportunities with confidence. BOSTON, MA — June 10, 2025 — Her Campus Media (HCM), the #1 Gen Z media and...
2025 GLIAC SAAC Retreat to Feature NIL Education Session Led by Opendorse
(Grand Rapids, Mich. – June 6, 2025) – Jake Daugherty, Manager, Collegiate Partnerships at Opendorse and former Ferris State Football student-athlete, will return to the Great Lakes Intercollegiate Athletic Conference (GLIAC) as a featured presenter at the 2025 GLIAC...