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College Athletes: The Answer for Influencer Marketing Campaigns

College Athletes: The Answer for Influencer Marketing Campaigns

A NEW CLASS OF ATHLETE – AND INFLUENCER College athletes are now some of the most sought-after influencers in advertising – and for good reason. Once NIL rules were relaxed by the NCAA in 2021, businesses of all sizes jumped at the chance to partner with this new...

5 March Madness NIL campaigns that are changing the game

5 March Madness NIL campaigns that are changing the game

Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete's name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...

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