Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Loudoun Soccer Club / Northern Virginia Alliance: NIL Resources
What is NIL? Name, Image & Likeness (NIL) are the three elements that make up a legal concept know as “rights of publicity.” These are identifiable to you – who you are – and what any individual can sell to promote a product or service....
Alumna House and College Volleyball Players Unite for Positive Mindset Clothing Line
July 17, 2023 Omaha, NE: Alumna House, the premier collegiate women's apparel company, is thrilled to announce its dynamic partnership with college volleyball players to launch an inspiring clothing line focused on the power of a positive mindset. Through an exciting...
NIL at Two
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Cheez-It: Supporting student-athletes through NIL on the biggest stage
Big moments mean big paydays for student-athletes. And many brands are helping them capitalize on those clutch plays and big games. Cheez-It is helping student-athletes “feel the cheeziest” while performing at the highest level. The brand signed NIL deals with four...
The rise of fast-casual dining and NIL activations
With restaurants accounting for 5% of national NIL brand spend, multiple fast-casual restaurants are partnering with student-athletes to spread the word about store openings and new meal options. Let’s explore five fast-casual restaurants activating with...
March Mustache for the win: Pringles’ creative approach to NIL
Authentically aligning with its target audiences' passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles, as...