(Lincoln, Neb. – November 19 2025) – Opendorse, the leading NIL technology, data, and service provider, has expanded its partnership with Oklahoma Athletics, to provide comprehensive support for every student-athlete on campus. First launched in 2023, the enhanced partnership ensures every Sooner is supported from their first day in Norman through graduation, and beyond.
Oklahoma has been at the forefront of NIL from the beginning, pioneering programs that combine education, brand growth, and structural innovations. This expansion reinforces that leadership, setting a new standard for how athletic departments can support their athletes in the NIL era.
Through the groundbreaking relationship, Opendorse will provide custom solutions for both athlete and department brand building. Opendorse leadership will visit campus multiple times each year to deliver direct support, education, and consultation.
Gaylord Family – Oklahoma Memorial Stadium will be transformed into an NIL training ground and production hub in early 2026 when OU becomes the first school to host an NIL Media Day in the new year. The innovative event provides every athlete with unique opportunities to work directly with local and national brands, learn how advertisers approach athlete influencer marketing, develop their content creation skills, and showcase their personal brands.
The relationship also provides access to Discover+ and Student-Athlete Score reports, along with regular consulting calls and dedicated support to keep Oklahoma at the forefront of the NIL landscape.
Together with existing resources like 1Oklahoma and High Five Media, these efforts position Oklahoma to deliver one of the most complete NIL programs in the country, with a focus on:
- Elevating athlete visibility by growing social media reach and engagement.
- Enhancing opportunity value by focusing on the quality and scale of brand deals.
- Measuring real impact with advanced reporting tools that showcase athlete value in the marketplace.
“Oklahoma is building a model for how NIL can elevate an entire athletics department,” said Blake Lawrence, Opendorse Co-Founder & President, Collegiate Operations. “By combining year-round support with innovative initiatives like NIL Media Day and the Athlete Promotion Program, the Sooners are ensuring every single athlete has the tools to grow their brand and maximize opportunities. From the top down, OU has a strong vision for using data to drive student-athlete excellence and business impact. We’re proud to support their efforts.”
About Opendorse
Opendorse is the technology, data, and service platform powering the Name, Image, and Likeness (NIL) industry for colleges, collectives, consumers, and commercial partners. More than 175,000 athlete influencers use Opendorse to build, promote, and monetize their personal brands through the largest athlete media network.
For media inquiries, contact Opendorse SVP, Collegiate Services & Marketing Julian Valentin at julian.valentin@opendorse.com.
