(Midway, Ky. and Lincoln, Neb. – April 30, 2025) – Midway Athletics has renewed its partnership with Opendorse, the leading NIL technology, data, and service company, continuing to provide trusted Name, Image and Likeness (NIL) solutions for Eagles student-athletes.
As NIL continues to shape the recruiting and retention landscape across all levels of college sports, Midway is reaffirming its position as a forward-thinking leader in the NAIA. The renewal ensures that student-athletes have access to the tools, education, and support needed to navigate and succeed in today’s competitive environment.
Through this extension, Midway student-athletes will retain access to Opendorse’s leading NIL technology and services, including education, compliance, and deal management tools built to help them maximize their NIL opportunities.
“We are thrilled to continue our partnership with Midway,” said Opendorse Manager, Collegiate Partnerships Jake Daugherty. “This extension reinforces our shared commitment to empowering Eagles student-athletes with the best tools and services to pursue their passions. It’s exciting to see what we’ve built together as we work to ensure long-term growth and sustainability in this ever-evolving landscape.”
Student-athletes at Midway can benefit from on-demand NIL education, disclosure tools, and exclusive programs like NIL Real Estate and MindMoves Mental Health by Movember—ensuring a well-rounded experience for athletes both on and off the field.
About Opendorse
Opendorse is the technology, data, and service platform powering the Name, Image, and Likeness (NIL) industry for colleges, collectives, consumers, and commercial partners. More than 150,000 athlete influencers use Opendorse to build, promote, and monetize their personal brands through the largest athlete media network.
For media inquiries, contact Opendorse SVP, Collegiate Services & Marketing Julian Valentin at julian.valentin@opendorse.com.
