(Lincoln, Neb. and Overland Park, Kan. – March 24, 2025) – Opendorse, the leading NIL technology and insights provider, and Just Play Solutions, the most trusted coaching workflow and analytics platform, today announced a unique partnership that integrates Opendorse’s NIL compensation data into Just Play’s Front Office Suite and performance analytics.
With this collaboration, Just Play becomes the first company to incorporate athlete NIL transaction insights into its offering, providing coaches with the critical ability to assess player value across their rosters, the transfer portal, and prospective recruits.
“Coaches are dealing with more roster uncertainty than ever before. Between eligibility changes and the lack of a standardized market for athlete pay, college coaches are now expected to manage rosters like professional front offices—but without the resources, staff, or infrastructure,” said Austin Barone, CEO of Just Play Solutions.
“By integrating Opendorse data into our platform, we’re providing college teams the support and speed they need to marry extensive team and player performance data with real, verified pay data, giving coaches and their administration more clarity in the resources they need to build their ideal roster.”
This integration is set to launch in April 2025, immediately providing an enhanced layer of functionality for Just Play users. Demonstrations of the integrated product are available now, upon request, with additional webinars and training sessions scheduled for interested programs.
“Opendorse is excited to work with Just Play to create a new dimension for their platform by integrating NIL data and insights,” said Opendorse Co-Founder & President, Collegiate Operations Blake Lawrence. “As the largest commercial NIL company and payment processor in college sports, our aggregated, anonymized insights give Just Play users the clearest picture available. Together, we’re giving coaches the tools they need to assess player value in a more holistic way—helping them prepare for success in the modern sports landscape.”
Key Features of the Partnership:
- Comprehensive Valuation Tools: Coaches using Just Play can access integrated NIL compensation data to better understand the earning potential of players at various levels of performance in their sport.
- Enhanced Player Evaluation: Combining Opendorse’s NIL insights with Just Play’s performance analytics delivers the best of both worlds—enabling coaches to evaluate players based on both their on-field contributions and off-field earning potential.
- Simplicity & Clarity that Drives Results: A new standard is set in making complex decisions easy with the ability to filter, search, evaluate, and confirm the right player fits into their budget allocation and team dynamic.
About Opendorse
Opendorse is the leading athlete network and collegiate technology company, providing products and services to the Name, Image & Likeness (NIL) endorsement industry. 150K+ athletes use Opendorse to build and monetize their name, image, and likeness with support from hundreds of colleges and thousands of brands, fans, donors, and partners.
About Just Play Solutions
Just Play is the standard in consolidating and integrating the coaching workflow across four major areas: Player Teaching, Opponent Scouting, Recruiting and Analytics. Just Play serves over 1200 teams across professional and collegiate sports, delivering smart, intuitive tools that streamline workflow and help coaches focus on what matters most—winning.
For media inquiries, contact Opendorse SVP, Collegiate Services & Marketing Julian Valentin at julian.valentin@opendorse.com.
