Decades after pioneering modern bodybuilding and fitness culture, Gold’s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide
July 07, 2023 Venice, CA: Legendary Gold’s Gym has joined forces with Opendorse, the leader in NIL brand partnerships, to launch an exclusive ambassador experience. Ten collegiate athletes across nine sports were selected to become a Gold’s Gym Brand Ambassador – a program that will see opportunities for content, philanthropy initiatives, community engagement, media, and more.
Additionally, the selected athletes will be invited to the “Mecca Experience” in July at the original Gold’s Gym in Venice Beach, California where they will learn about the brand in greater depth, participate in workshops, create content, train with legends and meet celebrities and regulars that form the most iconic gym community in the world.
The first class includes six female and four male athletes across nine sporting disciplines.
The Athletes:
Aijah Blackwell – Basketball, Baylor University
Hometown: Berkeley, Missouri
Instagram: https://www.instagram.com/aijhaanniece/?hl=en
Jennifer Bolden – Volleyball, Howard University
Hometown: Los Angeles, California
Instagram: https://www.instagram.com/jen.uh.ferrr/?hl=en
Daniel Cardenas – Wrestling, Stanford University
Hometown: Arvada, Colorado
Instagram: https://www.instagram.com/_dancardenas/?hl=en
Kalli Knott – Track & Field, University of Connecticut
Hometown: Erie, Pennsylvania
Instagram: https://www.instagram.com/kalli.knott/
Bailey Peschel – Soccer, Texas State
Hometown: Cypress, Texas
Instagram: https://www.instagram.com/baileypeschel/?hl=en
Piper Randolph – Softball, Texas State
Hometown: Salado, Texas
Instagram: https://www.instagram.com/piperkr/?hl=en
Michael Rojas – Soccer, University of Washington
Hometown: Othello, Washington
Instagram: https://www.instagram.com/0michaelrojas7/
Christian Tomei – Lacrosse, Kaiser University
Hometown: Jupiter, Florida
Instagram: https://www.instagram.com/christiantomei/?hl=en
While the program makes Gold’s Gym the first international gym brand to engage in NIL deals at the collegiate level, they have been setting trends in fitness since 1965, with an iconic heritage that few brands today can parallel. Uniting legends such as Arnold Schwarzenegger and Lou Ferrigno to the modern day stars like Simeon Panda, Gold’s Gym has spanned decades of history to become one of the world’s largest fitness chains, without losing touch of the Venice roots at the heart of the brand.
For more information, follow Gold’s Gym via Instagram or visit https://www.goldsgym.com.
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