Movember, the global charity changing the face of men’s health, and Opendorse, the NIL leader and TIME100 Most Influential Company, announced the launch of MindMoves, an innovative partnership that will provide free access to mental health and suicide prevention education, resources, and support to young athletes of all genders across the world.
Opendorse will lead the delivery of Movember’s Mental Health Literacy (MHL) Program and influencer campaigns to elite college athletes through on-demand, digital assets and live programming – virtually and on-campus.
Curriculum development was led by Movember’s team of mental health experts, specifically designed for student-athletes and informed by research conducted by Movember with collegiate athletes.
“We are proud to be working with Movember to provide critical resources for athletes,” said Opendorse Co-Founder and President of Collegiate Operations Blake Lawrence. “In our conversations with student-athletes and administrators across the country, access to mental health resources is a common area of need. Mental health is a top area of interest when it comes to causes athletes care about and brands they’re interested in working with. This partnership will make a difference on multiple fronts.”
The MindMoves program is a continuation of the partnership between Movember and Opendorse, which began with other Men’s Health awareness campaigns. Along with high quality content, the MindMoves program will also provide a platform for athletes to participate in research, evaluation and learning strategy sessions, as well as serving as on-campus ambassadors.
“By partnering with Opendorse, we are thrilled to be able to develop a mental health program that meets the unique needs of collegiate athletes embedded in the NIL landscape and connects them to vital mental health resources. Together, we will be able to make a real difference in supporting the well-being of college athletes,” said Michelle Carlson, Movember’s U.S. Young Men’s Health Director.
About Opendorse
Opendorse is the leading athlete marketplace and NIL company, providing technology and services to the athlete endorsement industry. More than 150,000 athletes use Opendorse to build and monetize their name, image, and likeness with support from the world’s top brands, colleges, NIL collectives, and partners including Team USA, LEARFIELD, Keller Williams Real Estate, and more.
About Movember
Twenty-one years ago, a bristly idea was born in Melbourne Australia, igniting a movement that would transcend borders and change the face of men’s health forever. The movement, known as Movember, united people from all walks of life – sparking billions of important conversations, raising vital funds, and shattering the silence surrounding men’s health issues. Since 2003, the trailblazing charity has shaken up men’s health research and transformed the way that health services reach and support men, taking on prostate cancer, testicular cancer, mental health and suicide prevention, with unwavering determination.
Our passionate community of global Mo’s have raised over $1 billion for men’s health, funding more than 1,300 projects worldwide. This includes some of the largest global prostate cancer registries, driven by the real-life experiences of hundreds of thousands of men. Since expanding into mental health and suicide prevention in 2006, Movember has highlighted the need for stronger social connections, early recognition of mental health issues, and better support for men in distress. Their goal is to ensure men know how to address mental health challenges and that their support networks are ready to step in when needed.
Movember is committed to driving innovative research, cutting-edge treatments, and healthy behaviors while championing inclusive, gender-responsive healthcare tailored to diverse needs. Our vision is to break down health barriers, eliminate stigma, and ensure everyone has an equal chance at a long, healthy life. By advancing men’s health, we aim to create a ripple effect that positively impacts women, families, and society as a whole. To learn more, please visit Movember.com.
