In a new data report comparing Men’s and Women’s College World Series player social media followers, Opendorse has revealed compelling insights into the rise of women’s sports, using innovative audience analysis that puts college Softball in the spotlight.
“The demographics of softball’s audience – young, diverse and digitally native, represent the future of sports marketing,” said Steve Denton, CEO of Opendorse. “This report proves what brands are already learning: women’s sports aren’t just growing – they’re outperforming and there is no sign of this slowing down in the future.”
Read the full report below.
College-World-Series-Audience-ReportContact media.sales@opendorse.com (Commercial) or connect@opendorse.com (Collegiate) for more information.
