by Julian Valentin | Apr 13, 2020 | NIL for Athletes, Social Media
Everybody wants that little blue checkmark. We’re talking about Twitter verification. It’s an instant shot of credibility behind every one of your tweets. More tangibly, a Twitter verification badge makes your profile easier to find for other Twitter users....
by Abbie Griffin | Apr 9, 2020 | Analysis, NIL for Athletes, Social Media
In a sea of over 500 thousand student-athletes and 10 thousand professional athletes, how can you stand out and be found on social media? When a fan wants to find and follow an athlete, they will typically search the athlete’s name, either through a search engine or...
by Julian Valentin | Mar 28, 2020 | Social Media
Twitter is unique among social media channels. Some consider it a vanity platform for elite professional athletes, celebrity influencers, and thought leaders, but millions of savvy brands and individuals have learned how to leverage Twitter to build their audience and...
by Julian Valentin | Mar 27, 2020 | Social Media
Despite what the kids may say, Facebook isn’t just a social network for your parents or as those same kids call them ‘Boomers.’ Yes, they are on there, but it’s an amazing platform for both brands and individuals to gain fans or followers. And there are plenty of ways...
by Blake Lawrence | Feb 11, 2020 | Analysis, Endorsements & Sponsorships, Social Media, Sports Marketing
1. Roger Federer | ATP 2019 Endorsement Earnings: $86,000,000 Twitter Followers: 12.6M Opendorse Estimated Cost Per Social Post: $90,000 – $125,000 Estimated Value Per Post: $134,544 Notable Endorsement Deals: Barilla | Credit Suisse | Mercedes-Benz | Rolex...
by Julian Valentin | Jan 28, 2020 | Analysis, Social Media
Social media has certainly changed the game for athletes and sports influencers around the world, at every level of play. And with a recent survey citing over 3.5 billion active social media users worldwide, it’s safe to say that these influential...
