Build your brand. Be a storyteller. Share great content. These are all good pieces of advice student-athletes and recruits… but what do they really mean? In the era of name, image, and likeness rights in college sports, statements like these are on the right...
LinkedIn gets a bad rap for spammy messaging, worthless connections, and inauthentic sales tactics. But this rap is misguided. Are there spammers misusing the platform? Sure. But the opportunity available to business leaders on LinkedIn is unmatched on social media....
Which schools really build brands? Today, there’s a line item on every agenda… for every recruiting visit… at every D1 school in the country that addresses just that – how this school will help you build your brand. But does that program...
The business of Esports is booming. Prior to Covid-19 changing the sports world as we know it, Newzoo predicted that esports revenue would grow by over 15% to reach $1.1 billion in 2020. Of that, up to 75% of the total market – over $800 million – is expected to...
You know the metrics you’re going to measure for social media, the creative and messaging are good to go, what’s next? It’s time to get your revenue and tracking systems in place to prove ROI. Whether you’re an in-house marketer, business...
While marketers can be quick to search for celebrity influencers to act as ambassadors for their business, the greatest ambassadors could already be just down the hall. For many businesses and organizations, those in leadership positions are often the...
