How many times does a marketable professional athlete post on social media?.. And why does this matter for student-athletes approaching the NIL era? At Opendorse, we’ve hosted over 30 NIL education sessions with hundreds of student-athletes at dozens of schools. At...
Clemson Athletics has staked its claim as a premier program on and off the field. Beyond the fast-filling trophy case, nowhere has this been more obvious than the social feeds of the program, and now, of it’s student-athletes. We caught up with Tyson Hutchins, Senior...
With more than two thousand active members, the NFL Players Association is built to assist and support a broad swath of NFL players. From rookies to veterans, the NFLPA helps players find their value and voice off the field. To better understand how the NFLPA...
After nearly 9 months away, The U.S. Soccer Men’s and Women’s National Teams returned to the field with multiple matches in November. The USMNT played two matches: a respectable draw against Wales and a 6-2 victory over Panama. The USWNT defeated the Netherlands 2-0...
Many athletes aren’t natural marketers — and that’s okay. While creators and influencers rely on marketing instincts and strategies to build valuable audiences, athletes have an audience built-in — their fans. But to take the leap from ordinary...
In the NIL era, the athlete endorsement industry is going to grow 100X in size, from five thousand athletes to 500 thousand athletes overnight, enhancing the competitiveness of the already-challenging market. Of those 500 thousand college athletes, approximately 20...
