Quality Content: Champs, Eastbay & Anthony Hamilton Jr.

by Julian Valentin | Dec 7, 2021 | Analysis, Case Studies, Endorsements & Sponsorships, Influencer Marketing, NIL, NIL for Athletes, NIL for Sponsors, Social Media

Champs Sports and Eastbay have emerged as leading NIL players in the sports retail industry by featuring student-athletes in various national campaigns. To promote their holiday sales efforts, the retail brands signed Fresno State women’s basketball stars Haley and...

Church’s Chicken Shines on National Fried Chicken Sandwich Day

by Julian Valentin | Nov 10, 2021 | Case Studies, Influencer Marketing, NIL Brand Articles, NIL for Athletes, NIL for Sponsors

Fried chicken chains have emerged as brand stars of the NIL era. Early adopters with a clear vision of how athletes can help drive their business goals, several QSR spots were among the first to lean in to support student-athletes in a big way. That trend continued on...

10 Ideas for Your First Opendorse Opportunity

by Julian Valentin | Nov 9, 2021 | Case Studies, NIL for Athletes, NIL for Sponsors

Opendorse is home to 60,000+ athletes who are ready to connect with you for NIL deals. Opendorse Opportunities is like a job board that makes it easier than ever to find the perfect partners. Need some inspiration to get started? These 10 previous and current...

Building Your Brand for the Long Run: Checking in with Clifford Taylor

by Sydney Large | Sep 29, 2021 | NIL for Athletes, NIL for Sponsors

This past March, we sat down with Clifford Taylor, a football player at the University of Florida who tapped into the power of social media to build his personal brand and started growing a large TikTok...

Madden NFL 22: Launching the Iconic Video Game through Opendorse

by Julian Valentin | Sep 9, 2021 | NIL for Athletes, NIL for Sponsors

Coordinating between 13 NFL stars and stakeholders, Opendorse supported EA SPORTS in executing a personality-driven social media campaign for the launch of Madden NFL 22. Heard they needed a Lamb...🐑 #Madden22 pic.twitter.com/CJ3behUyZz— CeeDee Lamb...

Muchachos: Small Business Makes Big Moves by Supporting Student-Athletes

by Julian Valentin | Sep 2, 2021 | NIL for Athletes, NIL for Sponsors

Muchachos Restaurant and Food Truck Owner Nick Maestas created an Opendorse Deals™ account to pitch endorsements to Nebraska student-athletes, first connecting with two players...