by Artillery | Apr 14, 2022 | Case Studies, NIL for Athletes, Social Media, Sports Marketing
Story written by Kenzie Knuckles, Women’s Volleyball player at the University of Nebraska When we think about NIL as college athletes, it’s usually about the payout, what deals there are, and how you can sell yourself as a brand. We don’t spend as...
by Julian Valentin | Apr 11, 2022 | Endorsements & Sponsorships, NIL for Athletes, Social Media
Attention has turned to the 2022 WNBA Draft following the 2022 NCAA Women’s Basketball Tournament. This year’s NCAA Women’s Basketball Championship game drew 4.85 million viewers on ESPN networks, 18% more than last year and 30% more viewers than 2019. The new era of...
by Julian Valentin | Apr 4, 2022 | NIL, NIL for Athletes, Social Media
Tucker La Belle is a lacrosse student-athlete at Clarke University in Dubuque, Iowa. But he’s far more than that. Between classes, he also manages social media for the Field of Dreams Movie Site. He co-founded a semi-pro lacrosse club, the Iowa Dogfish. He’s Chief...
by Braly Keller | Mar 27, 2022 | Endorsements & Sponsorships, NCAA, NIL for Athletes, Sports Marketing
No single sporting event has garnered more attention for athlete empowerment than the NCAA’s annual basketball tournaments. For the first time this year, both men’s and women’s tournaments are being played under a shared name and a new set of rules – including NIL...
by Braly Keller | Mar 25, 2022 | Analysis, NIL for Athletes, NIL for Coaches & Administrators
(No, this article was not written to tell ATs that they can sign endorsements.) (But we also aren’t here to stop an AT from using their NIL. Just sayin’.) Maybe you’re curious why Athletic Trainers (ATs) would need to know about Name, Image...
by Julian Valentin | Mar 21, 2022 | NIL for Athletes, Social Media
Ohio State synchronized swimmer Laila Huric is making a splash in the NIL era. Synchronized Swimming is not an officially sanctioned NCAA sport, but that has not stopped her from leading the way for women across the country. As Ohio State prepares to host the U.S....
