The stage is set for the NCAA Women’s Volleyball DI Elite Eight. Full of superstar athletes, let’s break down the top 10 most marketable student-athletes, based on NIL value. Lexi Sun | University of Nebraska-Lincoln Sun entered the NIL era with a hot start by...
Champs Sports and Eastbay have emerged as leading NIL players in the sports retail industry by featuring student-athletes in various national campaigns. To promote their holiday sales efforts, the retail brands signed Fresno State women’s basketball stars Haley and...
Many college seniors are taking advantage of the opportunity to capitalize on the NIL era and maximize the personal brands they’ve built over the past four years playing collegiate athletics. Wisconsin Volleyball star Dana Rettke...
The 2022 College Football Playoff is set. This year’s field features the Alabama Crimson Tide, Michigan Wolverines, Georgia Bulldogs, and Cincinnati Bearcats vying for the crown of top team in...
You get a notification on your phone. It’s an NIL opportunity. You start to read through it, then ask yourself: What do I do now? For most athletes, doing NIL activities is a new experience. And even athletes who have done multiple activities still need a refresher on...
Many athletes sliding into the NIL era have been building their personal brand on social media for years. Posting on social media is something Texas Softball star Lauren Burke has enjoyed doing throughout her time as a student-athletes, and she has built an audience...
