by Julian Valentin | Dec 13, 2021 | Digital Marketing, NCAA, NIL for Athletes
Trey McGowens has developed a unique personal brand. As a transfer playing on the same team as his brother, Bryce, McGowens has connected with his local community and found support during the highs and lows of the season. McGowens transferred from Pittsburgh to...
by Julian Valentin | Dec 10, 2021 | NCAA, News, NIL for Athletes
The stage is set for the NCAA Women’s Volleyball DI Elite Eight. Full of superstar athletes, let’s break down the top 10 most marketable student-athletes, based on NIL value. Lexi Sun | University of Nebraska-Lincoln Sun entered the NIL era with a hot start by...
by Julian Valentin | Dec 7, 2021 | Analysis, Case Studies, Endorsements & Sponsorships, Influencer Marketing, NIL, NIL for Athletes, NIL for Sponsors, Social Media
Champs Sports and Eastbay have emerged as leading NIL players in the sports retail industry by featuring student-athletes in various national campaigns. To promote their holiday sales efforts, the retail brands signed Fresno State women’s basketball stars Haley and...
by Julian Valentin | Dec 7, 2021 | NCAA, NIL for Athletes, Social Media
Many college seniors are taking advantage of the opportunity to capitalize on the NIL era and maximize the personal brands they’ve built over the past four years playing collegiate athletics. Wisconsin Volleyball star Dana Rettke...
by Blake Schaben | Dec 5, 2021 | NCAA, News, NIL for Athletes
The 2022 College Football Playoff is set. This year’s field features the Alabama Crimson Tide, Michigan Wolverines, Georgia Bulldogs, and Cincinnati Bearcats vying for the crown of top team in...
by Julian Valentin | Dec 2, 2021 | NCAA, NIL for Athletes, NIL Opendorse Ready
You get a notification on your phone. It’s an NIL opportunity. You start to read through it, then ask yourself: What do I do now? For most athletes, doing NIL activities is a new experience. And even athletes who have done multiple activities still need a refresher on...
