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Pro vs. College Football Audiences

Pro vs. College Football Audiences

by Julian Valentin | Jan 23, 2025 | Analysis, Digital Marketing, Endorsements & Sponsorships, NCAA, News, NFL

Athlete audience data in this two-page report shows that engaging with college athlete influencers is the most effective media buy in sports. Contact the Opendorse team at media.sales@opendorse.com for a personalized consultation on how athlete influencers can help...
How Sponsors and Rookies Owned the Moment  During the 2021 NFL Draft

How Sponsors and Rookies Owned the Moment During the 2021 NFL Draft

by Julian Valentin | May 11, 2021 | NFL, Social Media

The NFL Draft is historically one of the most active days of the year at Opendorse.  As the social media activation partner of NFLPA, we’ve helped hundreds of newly drafted rookies accept opportunities and publish posts for partners. Our product has been used to...
Top 10 Most Lucrative NFL Endorsement Deals

Top 10 Most Lucrative NFL Endorsement Deals

by Julian Valentin | Feb 6, 2020 | Analysis, Endorsements & Sponsorships, NFL

When it comes to earnings, the NFL is a quarterbacks’ league – the top earners by both salary and endorsements are almost all quarterbacks, but why? With 53 players on a team, the majority of endorsements can only go to a handful of players, and that selection will be...
The NFL’s 2019 Social Media Power Players

The NFL’s 2019 Social Media Power Players

by Julian Valentin | Sep 5, 2019 | Analysis, NFL, Social Media

Football is back, and the NFL is set to take over televisions across America. In today’s league, though, NFL superstars don’t just take over televisions in the fall—their highlights will also be dominating social media feeds across the country for the next five...

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