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Cheez-It: Supporting student-athletes through NIL on the biggest stage

Cheez-It: Supporting student-athletes through NIL on the biggest stage

by Julian Valentin | Jun 30, 2023 | Case Studies, Influencer Marketing, News, NIL for Sponsors

Big moments mean big paydays for student-athletes. And many brands are helping them capitalize on those clutch plays and big games. Cheez-It is helping student-athletes “feel the cheeziest” while performing at the highest level. The brand signed NIL deals with four...
March Mustache for the win: Pringles’ creative approach to NIL

March Mustache for the win: Pringles’ creative approach to NIL

by Julian Valentin | Jun 9, 2023 | Case Studies, Endorsements & Sponsorships, Influencer Marketing, NCAA, News, NIL for Sponsors

Authentically aligning with its target audiences’ passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles,...
Volunteer Club & Opendorse Launch Expanded, First-of-its-Kind Partnership

Volunteer Club & Opendorse Launch Expanded, First-of-its-Kind Partnership

by Julian Valentin | May 25, 2023 | News

The deal will streamline Collective operations, support brand deals for Tennessee athletes The Volunteer Club and Opendorse are expanding their agreement and launching first-ever solutions in the NIL Collective market. In addition to streamlining NIL compensation and...
NIL Incoming: Comparing State Laws and Proposed Legislation

NIL Incoming: Comparing State Laws and Proposed Legislation

by Braly Keller | May 25, 2023 | News

*Updated 5/25/2023* From the California State Capitol in Sacramento to Florida’s in Tallahassee, no two state offices have garnered more attention on the topic of collegiate student-athletes’ name, image, and likeness (NIL). In the fall of 2019, California...
SPANX, LLC teams up with college athletes to promote activewear

SPANX, LLC teams up with college athletes to promote activewear

by Julian Valentin | May 15, 2023 | News

ATLANTA (May 15, 2023) – SPANX, LLC, the mission-driven womenswear brand, announced today name, image and likeness (NIL) deals with 40+ female student-athletes. Spanx is a brand made for women’s bodies, by women. Proven with the brand’s functional fashion, the styles...
Iconic Fitness Brand Gold’s Gym Partners With Industry Leading Opendorse to Launch NIL College Athlete Ambassador Program

Iconic Fitness Brand Gold’s Gym Partners With Industry Leading Opendorse to Launch NIL College Athlete Ambassador Program

by Julian Valentin | May 9, 2023 | News

Decades after pioneering modern bodybuilding and fitness culture, Gold’s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide July 07, 2023 Venice, CA: Legendary Gold’s Gym has joined...
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