by Sam Weber | May 9, 2023 | News
Decades after pioneering modern bodybuilding and fitness culture, Gold’s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide July 07, 2023 Venice, CA: Legendary Gold’s Gym has joined...
by Sam Weber | May 4, 2023 | News
A NEW CLASS OF ATHLETE – AND INFLUENCER College athletes are now some of the most sought-after influencers in advertising – and for good reason. Once NIL rules were relaxed by the NCAA in 2021, businesses of all sizes jumped at the chance to partner with this new...
by Sam Weber | May 2, 2023 | News
The program offers athletes education, support, and opportunity to obtain real estate license. Opendorse, NIL Real Estate, and Keller Williams have launched an innovative partnership dedicated to supporting student-athletes with first-of-its-kind solutions. The...
by Elizabeth wyman | Mar 24, 2023 | Digital Marketing, Endorsements & Sponsorships, Influencer Marketing, News, NIL, NIL for Athletes, NIL for Sponsors, Sports Marketing
Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete’s name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...
by Elizabeth wyman | Mar 1, 2023 | NCAA, News, NIL, NIL for Athletes, Sports Marketing
UConn Basketball knows a little something about winning rings. When it came time for a pair of Huskies basketball fans to get their own rings on their wedding day, men’s basketball player Joey Calcaterra sent a video shout out to the couple wishing them well on their...
by Elizabeth wyman | Feb 24, 2023 | Case Studies, Influencer Marketing, NCAA, News, NIL for Athletes, NIL for Sponsors, Sports Marketing
NIL headlines have largely been dominated by consumer packaged goods, luxury car brands and apparel companies. But purpose-driven brands aren’t exempt from the value that student-athletes can bring to their organization’s missions. Youth on Course, a...
