by Julian Valentin | Aug 3, 2023 | Industry News, News, NIL for Athletes
What is NIL? Name, Image & Likeness (NIL) are the three elements that make up a legal concept know as “rights of publicity.” These are identifiable to you – who you are – and what any individual can sell to promote a product or service....
by Julian Valentin | Jul 17, 2023 | News, NIL for Athletes
July 17, 2023 Omaha, NE: Alumna House, the premier collegiate women’s apparel company, is thrilled to announce its dynamic partnership with college volleyball players to launch an inspiring clothing line focused on the power of a positive mindset. Through an...
by Julian Valentin | Jul 15, 2023 | News
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by Julian Valentin | Jun 30, 2023 | Case Studies, Influencer Marketing, News, NIL for Sponsors
Big moments mean big paydays for student-athletes. And many brands are helping them capitalize on those clutch plays and big games. Cheez-It is helping student-athletes “feel the cheeziest” while performing at the highest level. The brand signed NIL deals with four...
by Julian Valentin | Jun 9, 2023 | Case Studies, Endorsements & Sponsorships, Influencer Marketing, NCAA, News, NIL for Sponsors
Authentically aligning with its target audiences’ passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles,...
by Julian Valentin | May 25, 2023 | News
The deal will streamline Collective operations, support brand deals for Tennessee athletes The Volunteer Club and Opendorse are expanding their agreement and launching first-ever solutions in the NIL Collective market. In addition to streamlining NIL compensation and...