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What a TikTok Ban Could Mean for Athletes and Advertisers

What a TikTok Ban Could Mean for Athletes and Advertisers

by Julian Valentin | Jan 16, 2025 | News

After years of conflict around data policies and security concerns, TikTok is facing a ban in the United States if its parent company, ByteDance, does not divest its U.S. operations or an extension is provided by U.S. lawmakers by Sunday, January 19. Regardless of the...
Athlete Audience Report: College Football Playoff Semifinals

Athlete Audience Report: College Football Playoff Semifinals

by Julian Valentin | Jan 9, 2025 | News

While 21M watch the College Football Playoff Semifinal games, 6.2M athlete followers engage on social channels. Learn more about that 30% of the broadcast audience that connect with the players on social. The 2024-2025 College Football Playoff Semifinal features...
The Rise of College Volleyball: NIL and the Growth of Women’s Sports Leading up to the 2024 DI Championship 

The Rise of College Volleyball: NIL and the Growth of Women’s Sports Leading up to the 2024 DI Championship 

by Blake Schaben | Dec 18, 2024 | News

As the 2024 NCAA Division I Women’s Volleyball Championship approaches, all eyes are on Louisville where the nation’s top teams will face off December 19 and 22. The Final Four matchups are set, featuring Pittsburgh vs. Louisville and Penn State vs....
Colorado State Athletics and Opendorse Secure Groundbreaking NIL and Rev-Share Partnership 

Colorado State Athletics and Opendorse Secure Groundbreaking NIL and Rev-Share Partnership 

by Blake Schaben | Dec 5, 2024 | News

Fort Collins, Colo. and Lincoln, Neb. – Colorado State Athletics and Opendorse today announced they have finalized a long-term partnership to ensure the Rams’ excellence in Name, Image & Likeness (NIL) and Revenue Sharing (Rev-Share) for years to come. ...
Game Changers: Movember Teams Up With Opendorse to Launch ‘Mindmoves’ to Support Student-Athletes With Mental Health Education and Resources

Game Changers: Movember Teams Up With Opendorse to Launch ‘Mindmoves’ to Support Student-Athletes With Mental Health Education and Resources

by Blake Schaben | Nov 25, 2024 | News

Movember, the global charity changing the face of men’s health, and Opendorse, the NIL leader and TIME100 Most Influential Company, announced the launch of MindMoves, an innovative partnership that will provide free access to mental health and suicide prevention...
How brands are investing in the newest category of influencer marketing: college athletes

How brands are investing in the newest category of influencer marketing: college athletes

by Julian Valentin | Nov 14, 2024 | News

What to know + Influencer marketing is a popular marketing strategy due to high ROI and consumer trust, especially with Gen Z audiences.+ The market continues to grow, with 81.5% of marketers planning to increase or maintain budgets through 2025.+ College athletes are...
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