Authentically aligning with its target audiences’ passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles,...
The deal will streamline Collective operations, support brand deals for Tennessee athletes The Volunteer Club and Opendorse are expanding their agreement and launching first-ever solutions in the NIL Collective market. In addition to streamlining NIL compensation and...
*Updated 5/25/2023* From the California State Capitol in Sacramento to Florida’s in Tallahassee, no two state offices have garnered more attention on the topic of collegiate student-athletes’ name, image, and likeness (NIL). In the fall of 2019, California...
ATLANTA (May 15, 2023) – SPANX, LLC, the mission-driven womenswear brand, announced today name, image and likeness (NIL) deals with 40+ female student-athletes. Spanx is a brand made for women’s bodies, by women. Proven with the brand’s functional fashion, the styles...
Decades after pioneering modern bodybuilding and fitness culture, Gold’s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide July 07, 2023 Venice, CA: Legendary Gold’s Gym has joined...
A NEW CLASS OF ATHLETE – AND INFLUENCER College athletes are now some of the most sought-after influencers in advertising – and for good reason. Once NIL rules were relaxed by the NCAA in 2021, businesses of all sizes jumped at the chance to partner with this new...
