by Julian Valentin | Apr 30, 2020 | Digital Marketing, Social Media
You know the metrics you’re going to measure for social media, the creative and messaging are good to go, what’s next? It’s time to get your revenue and tracking systems in place to prove ROI. Whether you’re an in-house marketer, business...
by Julian Valentin | Apr 23, 2020 | Digital Marketing, Social Media
Marketing and measurement go hand in hand, and social media is no exception. Marketing initiatives live and die on the metrics they track and measuring the right metrics is just as important as ensuring accuracy. Social media can be one of the most complicated to...
by Julian Valentin | Mar 6, 2020 | News
Sponsorship can be an exceptional way to drive brand awareness and business outcomes as part of an overall marketing strategy. Depending on the sport, a sponsorship, whether for a single event or an entire season, can place a brand in front of tens of millions of...
by Julian Valentin | Mar 4, 2014 | News
Want the latest info? CLICK HERE to see the Top 100 Highest-Paid Athlete Endorsers of 2015. Hockey fans are some of the most passionate in the game when it comes to rooting for their favorite teams and players. In return, NHL players have some of the highest...
by Julian Valentin | Jan 27, 2014 | News
Sports play a massive role in the entertainment of millions in the United States. Our team wanted to further understand: who exactly is watching? Below is an infographic detailing the demographics of sports fans and their impact on TV viewership, event attendance and...
by Julian Valentin | Nov 24, 2013 | News
Last week we presented Part One of this post. This week, let’s continue our look at the history of athlete endorsements with the conclusion of our two-part series. Ancient sports stars (the original athletes) Rather than lucrative endorsement deals, in ancient times...