TikTok is the platform people can’t stop talking about. Its complex algorithm captures the attention of users by consistently feeding individualized content that matches their viewing habits. Videos are 15-to-60 seconds, allowing the viewer to discover and watch a...
Owls become first school in Florida, Conference USA to provide the NIL readiness program to student-athletes Florida Atlantic University Athletics (FAU) announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness program. With...
We had over 500 of our closest friends in the industry join us as I shared our vision to prepare this ecosystem for the new era of athlete endorsements. Presenting the next generation of Opendorse: Opendorse Social™ — Managing media to maximize endorsement...
Partnership to offer student-athlete brand-building packages to college programs Opendorse and Overtime today announced the launch of a partnership built to prepare the endorsement industry for coming changes to Name, Image and Likeness (NIL) policies in college...
Last week, we made one of the landmark announcements in Opendorse history. I shared a vision — one that we’ve had from the beginning — to bring the athlete endorsement industry together with the technology it needs to succeed. We shared our vision to prepare this...
What is Sports Marketing? Sports provide a communal experience unlike any other, and that connection creates an unmatched opportunity for brands. Whether in the promotion of sports themselves, or the promotion of a brand through sports — it’s all about bringing people...
