What is Sports Marketing? Sports provide a communal experience unlike any other, and that connection creates an unmatched opportunity for brands. Whether in the promotion of sports themselves, or the promotion of a brand through sports — it’s all about bringing people...
Sponsorship can be an exceptional way to drive brand awareness and business outcomes as part of an overall marketing strategy. Depending on the sport, a sponsorship, whether for a single event or an entire season, can place a brand in front of tens of millions of...
Want the latest info? CLICK HERE to see the Top 100 Highest-Paid Athlete Endorsers of 2015. Hockey fans are some of the most passionate in the game when it comes to rooting for their favorite teams and players. In return, NHL players have some of the highest...
Sports play a massive role in the entertainment of millions in the United States. Our team wanted to further understand: who exactly is watching? Below is an infographic detailing the demographics of sports fans and their impact on TV viewership, event attendance and...
Last week we presented Part One of this post. This week, let’s continue our look at the history of athlete endorsements with the conclusion of our two-part series. Ancient sports stars (the original athletes) Rather than lucrative endorsement deals, in ancient times...
Opendorse wouldn’t be where we are today without the athletes, brands and events that paved the way for the sports endorsement industry. From ecommerce to CBD to non profit and everything in between, athlete endorsements have helped...
