As the 2024 NCAA Division I Women’s Volleyball Championship approaches, all eyes are on Louisville where the nation’s top teams will face off December 19 and 22. The Final Four matchups are set, featuring Pittsburgh vs. Louisville and Penn State vs....
Fort Collins, Colo. and Lincoln, Neb. – Colorado State Athletics and Opendorse today announced they have finalized a long-term partnership to ensure the Rams’ excellence in Name, Image & Likeness (NIL) and Revenue Sharing (Rev-Share) for years to come. ...
Movember, the global charity changing the face of men’s health, and Opendorse, the NIL leader and TIME100 Most Influential Company, announced the launch of MindMoves, an innovative partnership that will provide free access to mental health and suicide prevention...
What to know + Influencer marketing is a popular marketing strategy due to high ROI and consumer trust, especially with Gen Z audiences.+ The market continues to grow, with 81.5% of marketers planning to increase or maintain budgets through 2025.+ College athletes are...
As the bowl season and expanded College Football Playoff approaches, sponsors and advertisers have a unique opportunity to engage with fans and drive measurable marketing outcomes by partnering with college athletes. Through the first 3 years of NIL, we’ve seen...
As the 2024 Presidential Election approaches, a new wave of influence is emerging—college athletes are stepping into the spotlight, utilizing their platforms to engage first-time voters and advocate for the issues they believe in. This is a pivotal moment in American...
