After years of conflict around data policies and security concerns, TikTok is facing a ban in the United States if its parent company, ByteDance, does not divest its U.S. operations or an extension is provided by U.S. lawmakers by Sunday, January 19. Regardless of the...
While 21M watch the College Football Playoff Semifinal games, 6.2M athlete followers engage on social channels. Learn more about that 30% of the broadcast audience that connect with the players on social. The 2024-2025 College Football Playoff Semifinal features...
As the 2024 NCAA Division I Women’s Volleyball Championship approaches, all eyes are on Louisville where the nation’s top teams will face off December 19 and 22. The Final Four matchups are set, featuring Pittsburgh vs. Louisville and Penn State vs....
Fort Collins, Colo. and Lincoln, Neb. – Colorado State Athletics and Opendorse today announced they have finalized a long-term partnership to ensure the Rams’ excellence in Name, Image & Likeness (NIL) and Revenue Sharing (Rev-Share) for years to come. ...
Movember, the global charity changing the face of men’s health, and Opendorse, the NIL leader and TIME100 Most Influential Company, announced the launch of MindMoves, an innovative partnership that will provide free access to mental health and suicide prevention...
What to know + Influencer marketing is a popular marketing strategy due to high ROI and consumer trust, especially with Gen Z audiences.+ The market continues to grow, with 81.5% of marketers planning to increase or maintain budgets through 2025.+ College athletes are...
