by Sydney Large | Jan 3, 2022 | NCAA, NIL for Athletes, Social Media
Miami Football defensive back Al Blades Jr. is more than just a football player. He’s an entertainer who has taken his talents to Twitch to connect with an audience that will be with him long-term. Al Blades Jr. started his Twitch channel long before the NIL era, but...
by Sydney Large | Dec 20, 2021 | NCAA, NIL for Athletes, Sports Marketing
Wisconsin Women’s Hockey junior Chayla Edwards uses social media to share what she’s passionate about. Scroll through her Instagram feed and Linktree to see her discussing issues that are important to her, bringing attention to different causes fans can support. NIL...
by Chris Kutz | Dec 15, 2021 | Endorsements & Sponsorships, NCAA, NIL for Athletes
Safe to say, most athletes have dreamed about that moment when they make a big play or capture a key result, and the roar of the crowd never ends. Now multiply it as the moment goes viral on social media. Next thing you know, everyone knows your name after you...
by Chris Kutz | Dec 15, 2021 | Endorsements & Sponsorships, NCAA, NIL for Athletes
For college athletes, the semester is over, and finals are complete. For most athletes, the holidays begin to slow everything down. In this time of recharge and recovery, athletes in the NIL era can get ready for the new year, get...
by Sydney Large | Dec 13, 2021 | Digital Marketing, NCAA, NIL for Athletes
Trey McGowens has developed a unique personal brand. As a transfer playing on the same team as his brother, Bryce, McGowens has connected with his local community and found support during the highs and lows of the season. McGowens transferred from Pittsburgh to...
by Sydney Large | Dec 10, 2021 | NCAA, News, NIL for Athletes
The stage is set for the NCAA Women’s Volleyball DI Elite Eight. Full of superstar athletes, let’s break down the top 10 most marketable student-athletes, based on NIL value. Lexi Sun | University of Nebraska-Lincoln Sun entered the NIL era with a hot start by...
