Athlete marketing is an art and science. While industry marketers are armed with actionable data, there are many variables at play when it comes to how a brand determines which athlete to work with. A brand may be after affiliation with a select superstar. Perhaps an...
The business of Esports is booming. Prior to Covid-19 changing the sports world as we know it, Newzoo predicted that esports revenue would grow by over 15% to reach $1.1 billion in 2020. Of that, up to 75% of the total market – over $800 million – is expected to...
In a sea of over 500 thousand student-athletes and 10 thousand professional athletes, how can you stand out and be found on social media? When a fan wants to find and follow an athlete, they will typically search the athlete’s name, either through a search engine or...
When it comes to earnings, the NFL is a quarterbacks’ league – the top earners by both salary and endorsements are almost all quarterbacks, but why? With 53 players on a team, the majority of endorsements can only go to a handful of players, and that selection will be...
Social media has certainly changed the game for athletes and sports influencers around the world, at every level of play. And with a recent survey citing over 3.5 billion active social media users worldwide, it’s safe to say that these influential...
