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State of Sponsored Social Report

State of Sponsored Social Report

by Sam Weber | Sep 10, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing

The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to...
Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media?

Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media?

by Sam Weber | Sep 9, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, Social Media, Sports Marketing

It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend.  This publish-and-pray approach isn’t going to cut it. We’re not only...
Top-Performing Athlete Influencer Marketing Campaigns of 2020

Top-Performing Athlete Influencer Marketing Campaigns of 2020

by Mark Yasak | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing

2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes.  And even while restrictions that forced numerous events to be canceled...
Top-Performing Athlete Influencer Marketing Campaigns of 2020

Top-Performing Athlete Influencer Marketing Campaigns of 2020

by Mark Yasak | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing

2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes.  And even while restrictions that forced numerous events to be canceled...
NBA Players Building Endorsement Value From the Bubble

NBA Players Building Endorsement Value From the Bubble

by Sam Weber | Aug 7, 2020 | Analysis, Social Media

The NBA Bubble has brought the world’s top basketball players together. Although isolated, the NBA’s best have found a variety of ways to maintain engagement with their fans. Nowhere has this opportunity been more obvious than social media.  NBA Players have seen a...
NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 2

NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 2

by Sam Weber | Jul 12, 2020 | Analysis, NIL, Social Media

Name, image, and likeness rights monetization is nothing new. In fact, athletes have been earning money this way for decades.  Until recently — the moment that student-athlete compensation began to dominate the college athletics conversation — the term...
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