(Seaside, Calif. and Lincoln, Neb. – May 14, 2025) – Cal State Monterey Bay Athletics has renewed and expanded its partnership with Opendorse, the leading NIL technology, data, and service company. As part of the enhanced agreement, CSUMB will now provide student-athletes and supporters with access to a Premium Marketplace, covering transaction costs to further empowering the Otters to make the most of their Name, Image and Likeness (NIL) opportunities.
Fans, businesses, and donors can visit the CSUMB Otters NIL Marketplace to directly connect with their favorite athletes and pitch deals. Since the beginning of the partnership, CSUMB athletes have been sent five figures worth of deals through the Marketplace.
“This expanded partnership with Opendorse opens the door wider for our student-athletes—and for the fans, alumni, and businesses who want to support them,” said CSUMB Athletics Director Kirby Garry. “By covering transaction costs and launching a Premium Marketplace, we’re signaling that we’re all in on NIL. This isn’t just about opportunity—it’s about empowerment. We’re committed to giving Otters the tools, education, and platform to succeed in this new era of college athletics, on and off the field.”
The Otters will also continue leveraging Opendorse’s education, disclosures, and compliance tools—ensuring every opportunity is delivered in a secure and compliant environment.
“We are thrilled to continue our partnership with CSUMB, reinforcing our shared commitment to empowering their student-athletes with the best opportunities available,” said Opendorse Manager, Collegiate Partnerships Jake Daugherty. “Kirby is an innovative leader who truly cares about his department and student-athletes. By enhancing their NIL offering to include a Premium Marketplace, they are making it even easier for anyone to work with their student-athletes. This expansion reflects the success we’ve built and experienced together over the years, and our shared dedication to providing Cal State Monterey Bay athlete with the tools and resources to maximize success.”
As NIL continues to shape recruiting, retention, and the student-athlete experience across all levels of college athletics, Cal State Monterey Bay is investing in tools that ensure its athletes stay competitive and supported.
About Opendorse
Opendorse is the technology, data, and service platform powering the Name, Image, and Likeness (NIL) industry for colleges, collectives, consumers, and commercial partners. More than 150,000 athlete influencers use Opendorse to build, promote, and monetize their personal brands through the largest athlete media network.
For media inquiries, contact Opendorse SVP, Collegiate Services & Marketing Julian Valentin at julian.valentin@opendorse.com.
