(Boise, Idaho and Lincoln, Neb. – July 15, 2025) – Boise State Athletics today announced an innovative partnership with Opendorse to round out its comprehensive Name, Image, and Likeness (NIL) program. Through this relationship, Bronco student-athletes will see the direct benefits of strategic sales support around commercial deals, tools to help athletes develop their personal brand, and a Boise State branded marketplace to enhance accessibility.
Boise State becomes the first NCAA Division I athletic department to leverage the Opendorse Sales Plan™, putting a dedicated team to work to deliver a guaranteed minimum amount of NIL dollars to Bronco student-athletes. This Opendorse Sales team is responsible for sourcing, presenting, and facilitating real NIL opportunities with national, regional, and local brands.
“We appreciate Opendorse for helping us continue to be innovative as we build out a comprehensive experience for our student-athletes with NIL and BroncoPRO,” said Jeramiah Dickey, Boise State Director of Athletics. “Opendorse’s has a lot of experience in the NIL space, working not only with college and pro athletes but brands and partners as well. We’re ready to work alongside them and set up our student-athletes for success!”
This partnership reflects Boise State’s broader commitment to the student-athlete experience. The department’s mission from the beginning of the NIL era has been to build the most student-athlete friendly NIL program in the country centered around advocacy, content, and education. By expanding its resources with Opendorse, Boise State is ensuring that every Bronco can build their brand, explore new opportunities, monetize their moment, and thrive during their time on campus—and beyond.
“Boise State is setting the standard for how athletic departments can take a proactive, strategic approach to NIL,” said Blake Lawrence, Co-Founder & President, Collegiate Operations at Opendorse. “By combining technology, data, and dedicated commercial support, they’re ensuring Bronco student-athletes have access to real NIL opportunities, and the resources to maximize it.”
About Opendorse
Opendorse is The Real NIL Company powering the Name, Image, and Likeness (NIL) industry for brands, colleges, collectives, and fans. More than 150,000 athlete influencers use Opendorse to build, promote, and monetize their personal brand through the largest athlete media network.
For media inquiries, contact Opendorse SVP, Collegiate Services & Marketing Julian Valentin at julian.valentin@opendorse.com.
