(Bixby, Okla. and Lincoln, Neb. – September 4, 2025) – Bixby High School Athletics has announced a new partnership with Opendorse, the leading Name, Image & Likeness (NIL) technology, data, and service platform. This partnership will provide Bixby coaches, parents, and student-athletes with trusted education, tools, and resources to navigate the evolving NIL opportunities available to high school athletes.
Through this partnership, Bixby student-athletes will gain access to NIL education resources, expert-led webinars, and tailored learning sessions designed to prepare them for future opportunities. Bixby will also launch a custom-branded Opendorse Marketplace, giving student-athletes a centralized platform to build and showcase their personal brands.
“Bixby Athletics is proud to launch this new partnership with Opendorse,” said Kate Creekmore, Executive Director of Athletics at Bixby High School. “This collaboration gives our student-athletes the tools and guidance they need to develop their personal brands, engage with our community, and prepare for future success. We are committed to providing resources that match the championship standards of our programs and the aspirations of our students.”
Bixby supports 24 sports with more than 1,500 student-athletes, trainers, and managers in grades 7–12. The department also oversees Bixby Sports Medicine, which manages student health and prepares future trainers. Last year, 35 athletes signed National Letters of Intent, and three teams earned national rankings, showcasing the strength of Bixby’s athletic department.
“By investing in NIL education, Bixby is positioning itself on the innovative edge of high school athletics,” said Jake Daugherty, Manager, Collegiate Partnerships at Opendorse. “This commitment gives athletes, parents, and coaches the tools they need to navigate this new era with confidence.”
About Opendorse
Opendorse is the technology, data, and service platform powering the Name, Image, and Likeness (NIL) industry for colleges, collectives, consumers, and commercial partners. More than 150,000 athlete influencers use Opendorse to build, promote, and monetize their personal brands through the largest athlete media network.
For media inquiries, contact Opendorse SVP, Collegiate Services & Marketing Julian Valentin at julian.valentin@opendorse.com.
