What is NIL?
Name, Image & Likeness (NIL) are the three elements that make up a legal concept know as “rights of publicity.” These are identifiable to you – who you are – and what any individual can sell to promote a product or service.
- Name – Literally your name; allowing your name to be associated with a product or service for profit
- Image – Your face, body and appearance; allowing your physical or virtual self to be associated with a product or service for profit
- Likeness – A portrait or representation; allowing yourself to be used in products as a portrayal of your image
Bixby High School is taking an innovative approach by investing in NIL education resources to display their commitment to providing resources that match the championship standards of our programs and the aspirations of our students.
What is Opendorse?
Opendorse is the industry leading NIL platform and service that helps athletes and families understand, build, protect, and monetize their name, image and likeness.
We have partnered with Opendorse to provide NIL education resources and seminars for our members.
We have invested in a curated NIL Marketplace where local companies can connect with our members for NIL sponsorships.
What are the state rules and platform requirements?
- OSSAA (Oklahoma Secondary Schools Activities Association) NIL Guidelines allow student-athletes to profit off their NIL and maintain their eligibility.
- No activities in conflict with a member school’s local school district policy may be endorsed. Examples include but are not limited to tobacco or alcohol products.
- The minimum age is 13 to use Opendorse, in accordance with most social media platforms.
- Athletes must have a parent/guardian on their account/agreeing to their deals until they turn 18.
Here’s how to get the Bixby community involved:
Please reach out to Kate Creekmore (Executive Director of Athletics) or Coach Ray Blake if you have any questions about NIL or the Opendorse platform.
For more information about Bixby High School’s partnership with Opendorse, click here.
