In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. Coke vs. Pepsi. Diet Coke vs. Diet Pepsi. Powerade vs. Gatorade. Soft drinks, energy drinks, different product lines. These two brands don’t give an...
Multimedia rights holder partners with market-leading endorsement management platform ahead of changes to NIL legislation. Opendorse and Collegiate Sports Management Group (CSMG) announced a partnership to provide institutions, athletes, and sponsors with technology...
Owls become first school in Florida, Conference USA to provide the NIL readiness program to student-athletes Florida Atlantic University Athletics (FAU) announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness program. With...
Mizzou Athletics has announced an exciting partnership with Opendorse to create TradeMark, a platform that will provide its student-athletes with tools to enhance their personal brands. Mizzou becomes the first Southeastern Conference institution to launch with...
We had over 500 of our closest friends in the industry join us as I shared our vision to prepare this ecosystem for the new era of athlete endorsements. Presenting the next generation of Opendorse: Opendorse Social™ — Managing media to maximize endorsement...
