NIL at Two

by Julian Valentin | Jul 15, 2023 | News

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Cheez-It: Supporting student-athletes through NIL on the biggest stage

by Julian Valentin | Jun 30, 2023 | Case Studies, Influencer Marketing, News, NIL for Sponsors

Big moments mean big paydays for student-athletes. And many brands are helping them capitalize on those clutch plays and big games. Cheez-It is helping student-athletes “feel the cheeziest” while performing at the highest level. The brand signed NIL deals with four...

The rise of fast-casual dining and NIL activations 

by Julian Valentin | Jun 15, 2023 | Case Studies, Endorsements & Sponsorships

With restaurants accounting for 5% of national NIL brand spend, multiple fast-casual restaurants are partnering with student-athletes to spread the word about store openings and new meal options.  Let’s explore five fast-casual restaurants activating with...

March Mustache for the win: Pringles’ creative approach to NIL

by Julian Valentin | Jun 9, 2023 | Case Studies, Endorsements & Sponsorships, Influencer Marketing, NCAA, News, NIL for Sponsors

Authentically aligning with its target audiences’ passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles,...

Volunteer Club & Opendorse Launch Expanded, First-of-its-Kind Partnership

by Julian Valentin | May 25, 2023 | News

The deal will streamline Collective operations, support brand deals for Tennessee athletes The Volunteer Club and Opendorse are expanding their agreement and launching first-ever solutions in the NIL Collective market. In addition to streamlining NIL compensation and...