by Julian Valentin | Jan 27, 2014 | News
Sports play a massive role in the entertainment of millions in the United States. Our team wanted to further understand: who exactly is watching? Below is an infographic detailing the demographics of sports fans and their impact on TV viewership, event attendance and...
by Julian Valentin | Nov 24, 2013 | News
Last week we presented Part One of this post. This week, let’s continue our look at the history of athlete endorsements with the conclusion of our two-part series. Ancient sports stars (the original athletes) Rather than lucrative endorsement deals, in ancient times...
by Julian Valentin | Nov 18, 2013 | News
Opendorse wouldn’t be where we are today without the athletes, brands and events that paved the way for the sports endorsement industry. From ecommerce to CBD to non profit and everything in between, athlete endorsements have helped...
by Julian Valentin | Oct 30, 2013 | News
Debates on whether or not to pay college athletes and whether they should be allowed to sign endorsement deals have caused quite a stir recently. With that in mind, we took a look at the most marketable college athletes, analyzing their personal brand value, and...
