by Julian Valentin | May 14, 2020 | Industry News, Social Media, Sports Marketing
LinkedIn gets a bad rap for spammy messaging, worthless connections, and inauthentic sales tactics. But this rap is misguided. Are there spammers misusing the platform? Sure. But the opportunity available to business leaders on LinkedIn is unmatched on social media....
by Julian Valentin | May 13, 2020 | Industry News, Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing
“What are my tweets worth?” It’s the question every student-athlete is — and should be — asking. As changes to name, image, and likeness rights monetization near, the opportunity and value associated with social media only becomes more...
by Julian Valentin | May 7, 2020 | Industry News, NIL, NIL for Coaches & Administrators, Social Media, Sports Marketing
Which schools really build brands? Today, there’s a line item on every agenda… for every recruiting visit… at every D1 school in the country that addresses just that – how this school will help you build your brand. But does that program...
by Julian Valentin | May 1, 2020 | Analysis, Endorsements & Sponsorships, Esports, Social Media, Sports Marketing
The business of Esports is booming. Prior to Covid-19 changing the sports world as we know it, Newzoo predicted that esports revenue would grow by over 15% to reach $1.1 billion in 2020. Of that, up to 75% of the total market – over $800 million – is expected to...
by Julian Valentin | Apr 30, 2020 | Digital Marketing, Social Media
You know the metrics you’re going to measure for social media, the creative and messaging are good to go, what’s next? It’s time to get your revenue and tracking systems in place to prove ROI. Whether you’re an in-house marketer, business...
