by Julian Valentin | Jan 9, 2025 | News
While 21M watch the College Football Playoff Semifinal games, 6.2M athlete followers engage on social channels. Learn more about that 30% of the broadcast audience that connect with the players on social. The 2024-2025 College Football Playoff Semifinal features...
by Julian Valentin | Nov 14, 2024 | News
What to know + Influencer marketing is a popular marketing strategy due to high ROI and consumer trust, especially with Gen Z audiences.+ The market continues to grow, with 81.5% of marketers planning to increase or maintain budgets through 2025.+ College athletes are...
by Julian Valentin | Oct 31, 2024 | News
As the bowl season and expanded College Football Playoff approaches, sponsors and advertisers have a unique opportunity to engage with fans and drive measurable marketing outcomes by partnering with college athletes. Through the first 3 years of NIL, we’ve seen...
by Julian Valentin | Oct 28, 2024 | News
As the 2024 Presidential Election approaches, a new wave of influence is emerging—college athletes are stepping into the spotlight, utilizing their platforms to engage first-time voters and advocate for the issues they believe in. This is a pivotal moment in American...
by Julian Valentin | Aug 1, 2024 | News
We are excited to unveil the newest solution for our college and collective partners: Opendorse Contracts. This new feature will enhance the way collectives, and soon colleges, manage contracts, including revenue share payments, with their athletes by streamlining the...
