by Julian Valentin | Feb 10, 2022 | Digital Marketing, Endorsements & Sponsorships, NIL for Sponsors
Athletes are influential, but they are not influencers. Brands play a critical role in an athlete’s NIL experience, and how they communicate with athletes can make or break a campaign. Here’s how to successfully communicate with student-athletes to make...
by Julian Valentin | Feb 2, 2022 | NIL
To put a bow on another year of the NIL era, there is one last item to prepare for – taxes. You’ve heard about this from Opendorse, your athletic staff, and advisors, but now it’s time to get down to business. April 18, Tax Day, is coming. Disclosure Summary...
by Julian Valentin | Feb 2, 2022 | News
When someone asks, “What’s your major?” to an athlete, it’s fair to say the last thing they consider in that conversation is NIL opportunities. But companies are searching for athletes by major. For example, let’s say a local bank wants to do a promotional campaign....
by Julian Valentin | Feb 1, 2022 | NIL, NIL for Athletes, Sports Marketing
While DI football stars are securing flashy deals and national media coverage, NIL is making an impact for NCAA DII and DIII student-athletes. Track & Field standout Trevor Bassitt from Ashland University has done several NIL deals, using his last year of...
by Julian Valentin | Jan 25, 2022 | NIL, NIL for Athletes, Social Media
After jumping into track and field late during her senior year of high school, Emily Cole was able to drop her times and land a roster spot at Duke. From writing a book to going TikTok viral, she has taken NIL by storm. Cole started to post daily vlogs and running...
