by Blake Lawrence | Aug 8, 2013 | News
Sports endorsements are a gigantic industry amassing astronomical dollars in revenue and reaching millions. Whether LeBron is dunking in a new pair of Nikes, Federer is driving to the court in his Mercedes Benz, or Ronaldo is drinking Gatorade, big name...
by Blake Lawrence | Jul 22, 2013 | Endorsement Marketing 101Make
Would you head onto the football field without a playbook? Is your goal to score on every play? Or move the ball forward? Your endorsement marketing campaign must have clear goals and a path towards success to be a valuable component of your marketing...
