When you have a niche, you capitalize on it. Whether it be a sport, training regiment, exercise, or specific segment of the sportswear market, you go all-in on what helps to set you apart. That’s what ASICS is all about. Sure, it dips into the overall athletics space...
Incorporating influencers of any type in your marketing mix can be a wild card — and athletes are no exception. Well-known brands with big budgets like Budweiser, State Farm, and Coca-Cola feature superstar athletes in their commercials and social media posts,...
Sponsoring an event or organization can be a great way for brands of bringing awareness, brand affiliation, and generate revenue-driving leads. Sponsorships can often foster brand loyalty more subtly and effectively than other marketing tactics. However, in today’s...
In 2018, Twitter, one of the most widely used social media platforms in the world, culled almost 10% of their user base that they discovered were fake accounts. 70 million accounts were dropped from Twitter over the course of the year. To put that in perspective,...
You know the metrics you’re going to measure for social media, the creative and messaging are good to go, what’s next? It’s time to get your revenue and tracking systems in place to prove ROI. Whether you’re an in-house marketer, business...
