Building the Player-Fan Connection with the NHL’s David Klatt

by Julian Valentin | Dec 30, 2020 | News

The National Hockey League (NHL) is stacked with elite athletes and wildly passionate fans from around the world. The one thing that connects them all? Social media.  In 2019, the league entered a partnership with Opendorse, built to help players leverage social...

Evaluating Partnerships: Bad Athlete Endorsement Deals And How To Avoid Them

by Julian Valentin | Dec 29, 2020 | Endorsements & Sponsorships

Endorsement deals can be a bit of a misnomer within the sports industry. Often misconstrued as a handshake deal of “talk about how good this product is in exchange for a bunch of money,” endorsements at their core allow for fruitful sponsorships to arise between...

Social in Soccer: Analyzing the rising influence USWNT and USMNT players on social.

by Abbie Griffin | Dec 18, 2020 | Social Media

After nearly 9 months away, The U.S. Soccer Men’s and Women’s National Teams returned to the field with multiple matches in November. The USMNT played two matches: a respectable draw against Wales and a 6-2 victory over Panama. The USWNT defeated the Netherlands 2-0...

K-State Athletics to Launch NIL Readiness Program for Student-Athletes

by Julian Valentin | Dec 10, 2020 | NIL Opendorse Ready

Wildcats join Opendorse Ready™ to Help Athletes Understand and Maximize Endorsement Value in Preparation for Name, Image, and Likeness. Kansas State Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness program...

Find Your Niche: How Carving Out Your Corner Can Lead to Endorsement Opportunities

by Julian Valentin | Dec 4, 2020 | Social Media

Many athletes aren’t natural marketers — and that’s okay.  While creators and influencers rely on marketing instincts and strategies to build valuable audiences, athletes have an audience built-in — their fans.  But to take the leap from ordinary...