by Julian Valentin | Apr 30, 2020 | Digital Marketing, Social Media
You know the metrics you’re going to measure for social media, the creative and messaging are good to go, what’s next? It’s time to get your revenue and tracking systems in place to prove ROI. Whether you’re an in-house marketer, business...
by Julian Valentin | Apr 29, 2020 | Industry News, Social Media, Sports Marketing
While marketers can be quick to search for celebrity influencers to act as ambassadors for their business, the greatest ambassadors could already be just down the hall. For many businesses and organizations, those in leadership positions are often the...
by Julian Valentin | Apr 28, 2020 | Industry News, NIL, NIL for Coaches & Administrators, Social Media, Sports Marketing
The 2021 recruiting class will be the first to have name, image, and likeness monetization opportunities from the moment they set foot on campus. Knowing this, recruits right now are asking, “How will your school prepare me to monetize my NIL...
by Julian Valentin | Apr 24, 2020 | Industry News, Social Media, Sports Marketing
A tweet can change the world. That might sound hyperbolic, but for JJ Watt and the city of Houston, hyperbole became reality in the aftermath of Hurricane Harvey. In response to the hurricane’s devastation, Watt set up a YouCaring.com relief campaign with an...
by Julian Valentin | Apr 24, 2020 | Industry News, NIL, NIL for Sponsors, Social Media, Sports Marketing
The NFL Draft is one of the biggest days every year at Opendorse. As the social media activation partner of NFL Players, we’ve helped hundreds of newly drafted rookies publish posts. We’ve executed real-time campaigns on behalf of NFL sponsors,...
