(South Orange, N.J. and Lincoln, Neb. – September 25, 2025) – Seton Hall University Athletics has announced an enhanced partnership with Opendorse, the leading NIL technology, data, and service provider. After launching its NIL marketplace with Opendorse in 2022, Seton Hall is expanding its commitment to student-athletes with access to the full suite of Opendorse products.
Seton Hall student-athletes will now have industry-leading tools to grow their personal brands, share content, manage opportunities with confidence, and strengthen their NIL education. The move reflects the university’s commitment to putting athletes first and giving them every resource they need to succeed.
“We are always looking for ways to enhance the student-athlete experience and give them tools to succeed,” said Seton Hall Director of Athletics Bryan Felt. “So, we’re excited to expand our partnership with Opendorse and provide our student-athletes with even more resources related to Name, Image & Likeness and personal brand management.”
Student-athletes at Seton Hall are supported with resources for brand growth, education, and compliance. Positioned in a market filled with opportunity, they are well prepared to showcase their potential on a national scale.
“Seton Hall is giving its athletes a platform in the largest market in the world,” said Blake Lawrence, President, Collegiate Operations and Co-Founder of Opendorse. “This partnership ensures that platform comes with guidance, education, and compliance every step of the way.”
The university’s commitment reflects a vision where student-athletes are not only prepared to thrive during their time in New Jersey but also leave campus with the skills and confidence to carry their success into their future careers.
About Opendorse
Opendorse is the technology, data, and service platform powering the Name, Image, and Likeness (NIL) industry for colleges, collectives, consumers, and commercial partners. More than 175,000 athlete influencers use Opendorse to build, promote, and monetize their personal brands through the largest athlete media network.
For media inquiries, contact Opendorse SVP, Collegiate Services & Marketing Julian Valentin at julian.valentin@opendorse.com.
