Women’s Sports: Powering the College Athlete Influencer Movement
The growth of women’s sports is driven by athletes who understand their influence. This report explores how they’re shaping partnerships, driving impact, and leading the next era of sports marketing.
What’s Inside:
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Women’s Sports Movement: Inside the momentum driving women’s sports to new heights.
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The Truth About Collegiate NIL: What the data reveals about how female athletes earn and compete.
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Market Snapshot: Breaking down the past, present, and future of women’s college sports earnings.
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Geographical Trends: Which regions are making the biggest investments in women’s sports.
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Commercial NIL Case Studies: Real examples of brands creating measurable impact through female athletes.
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Athlete Reach and Social Influence: The athletes shaping the conversation and driving engagement on social.
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About the Dataset:
Since the company’s launch in 2012, Opendorse has established itself as the leader in data reporting and market insights. Its role in the NIL ecosystem has uniquely positioned the company in ownership of the industry’s largest dataset, including at least one active student-athlete using Opendorse at 98% of NCAA, NAIA, and NJCAA membership institutions. Altogether, Opendorse insights encompass 175,000+ athlete users and $250M+ in NIL compensation, from 100,000+ NIL activities—from collegiate, commercial, and collective revenue streams.
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