The State of College Football - The NIL Report

College Football NIL Report

College football is entering a new era. The State of College Football: The NIL Report breaks down how NIL spending, athlete value, brand activity, and a rapidly changing college sports landscape are shaping the game in 2026.

What’s Inside:

How the college football NIL market continues to grow and reshape the economics of the sport.
What athlete value looks like across positions and levels of college football, and where demand is growing fastest.
How college football athletes are performing as creators, including audience growth, commercial activity, and engagement.
How brands can build smarter NIL strategies throughout the season, from preseason planning to midseason breakouts and postseason opportunities.

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About the Dataset:

Since the company’s launch in 2012, Opendorse has established itself as the leader in data reporting and market insights. Its role in the NIL ecosystem has uniquely positioned the company in ownership of the industry’s largest dataset, including at least one active student-athlete using Opendorse at 98% of NCAA, NAIA, and NJCAA membership institutions. Altogether, Opendorse insights encompass 200,000+ athlete users and $250M+ in NIL compensation, from 100,000+ NIL activities—from collegiate, commercial, and collective revenue streams.

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