How UScellular Sparked a Digital Wellness Conversation
Women’s sports student-athletes were featured in Life in US Mode, showing fans the power of intentional connection.
At their core, service brands are built on simplicity. College athletes are the perfect voices to carry that message. Their lives are busy and demanding, and they understand the importance of finding balance—especially in how they spend their time online.
UScellular believes in healthier digital habits rooted in real connection. Its Life in US Mode campaign brought that belief forward through the voices of female college athletes. By sharing their own experiences, these athletes showed how intentional choices online and offline can create balance, even under the constant pressure of visibility.
How we helped UScellular bring this to life:
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Challenge
UScellular set out to shift the conversation from constant connection to meaningful connection. For student-athletes, this challenge was magnified by the pressure to maintain a flawless image online. Female athletes in particular face heightened scrutiny, negativity, and the fatigue of always being connected. UScellular needed a way to spark an honest conversation that gave athletes freedom to speak openly while inspiring fans to think differently about their own digital habits.
Solution
The answer was an eight-part social campaign built on authentic storytelling. Each episode explored a unique theme, from the role of sports in shaping identity to the importance of building healthy relationships online and offline. By prioritizing authenticity and athlete-led content, the campaign delivered a message that was both personal and powerful.
Outcome
The campaign not only advanced its goal of promoting healthier digital habits, but it also set a new blueprint for athlete-driven storytelling that balances authenticity with measurable results.
By empowering athletes to tell their own stories, UScellular positioned itself as a brand that truly understands people in today’s digital culture. The campaign not only advanced its goal of promoting healthier digital habits, it created a blueprint for future athlete-driven storytelling that balances authenticity with measurable results.
Testimonial
“Opendorse made the campaign with UScellular seamless, allowing us to focus on the purpose of living in US Mode. Highlighting the pressures young female athletes face was an honor, and Opendorse helped make it possible.”
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Frequently Asked Questions
Why partner with student-athletes?
Athletes deliver 3.7x more engagement than traditional influencers, with unmatched authenticity, reach, and local impact. Opendorse connects you with 175K+ athletes nationwide.
How does it work?
Opendorse manages the entire campaign process, from pitching and securing athletes to handling payments, social support, and analysis, while keeping your team involved in approvals and briefs.
How much does it cost?
Pricing depends on athlete stature and deliverables. Opendorse customizes programs to fit your goals and budget, whether it’s one athlete or 100+.
Is it compliant and brand-safe?
Yes. All campaigns follow NCAA and legal guidelines, athletes are vetted, and we handle tax paperwork. Opendorse also offers background checks and content usage rights.