
The Emerging Impact of College Athletes as Influencers
As influencer marketing continues to thrive, college athletes are poised to play a leading role in this evolution, offering unique value propositions in the ever-expanding reach of the creator economy.
This Report Includes:
+ Total Name, Image & Likeness (NIL) market projections
+ Athlete audience data
+ A comparison of athletes vs. traditional influencers
+ Brand category and advertiser trends
+ Social media trends
+ Case studies