NIL Industry
Insights
July 1, 2021 – August 31, 2022
Compensation and activity trends from the name, image and likeness era of college sports.
WHERE NIL DEALS GET DONE
Tens of thousands of college athletes have used Opendorse to receive NIL deals and disclose activities since July 1.
The datasets below come directly from these deals and disclosures – resulting in unrivaled insight into the billion-dollar industry of name, image and likeness monetization in college athletics.
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Total Compensation – By Conference
Total Activities – By Conference
Total Compensation – By Sport
Total Activities – By Sport
Total Compensation – By Activity Type
Avg Compensation Per Deal – By Position
Buyer Segment Trends
Top Activities – By Activity Type
Avg Compensation Per Deal – By Position
Buyer Segment Trends
